News / Press

Industry Veterans Dana Nickel and Matthew Jensen Join The Farm AV

October 3, 2022

The Farm AV announced today the addition of Denver-based Dana Nickel and Los Angeles-based Matthew Jensen to the team. In their respective roles, Nickel and Jensen will be responsible for fueling the company’s growth as the leader in end-to-end AV expertise and services.

“As we continue to grow and expand throughout the U.S., we understand how crucial it is to invest in top-quality talent,” explains CEO and Founder of The Farm, John Hood. “By investing in our people, we can ensure world-class organizations get the elite AV communication systems they expect and deserve. Matthew and Dana are a huge win for The Farm and the customers in the territories they serve.”

Nickel hails from the sales side of the commercial AV industry. She’s worked in a variety of capacities in the commercial AV industry at a systems integrator, rep firm as well as several industry-leading manufacturers. “I’ve seen all sides of this challenging business and have a wealth of knowledge to share,” says Nickel. “I’m looking forward to returning to the independent rep side and starting up the Rocky Mountain division of The Farm AV. Coincidentally I’m an avid gardener so joining a company called the The Farm seems like a natural fit!”

Jensen comes to The Farm with more than 20 years of experience in, and around, the music/AV industry in Los Angeles, having mixed and recorded hundreds of artists during the ‘90s and ‘00s, leading a top West Coast audio-visual production company. In addition, he ran Alliance Audio Visual Group (AAVG), a top manufacturer-representative firm, as owner/managing director, spearheading some of the world’s largest commercial audio and video installations, including at Disneyland, Hollywood Bowl, University of San Diego, and Resorts World in Las Vegas.

“It is with tremendous excitement, and decades of experience, that I am joining John Hood, a CEO whose leadership I’ve long admired, at his industry-leading firm, The Farm AV,” says Jensen. “It is my privilege to help lead the company’s expansion into the SoCal and SoNV territories. I look forward to making brisk, meaningful strides and enduring relationships in this new position.”

For more information, please contact Kelly Perkins at or by phone at 612-298-7688.