Joel Hall Joins the Midwich U.S. Family of Companies as Business Development Consultant Liaison

May 23, 2024

The U.S. Midwich Family of Companies today announced that Joel Hall has been named Business Development Consultant Liaison. In this role, Hall will advocate for specialized pro AV logistics and services to professionals designing and specifying AV systems for large enterprises, including consultants, engineers, and AV design-build specialists.

“In addition to his youthful good looks and positive outlook on life, Joel Hall brings a deep understanding of the commercial AV landscape to The Farm and Starin family, says CEO and Founder of The Farm, John Hood. “He is also one of the kindest individuals to join our team. I hope we don’t break him.”

Prior to joining The Farm, Hall held commercial sales roles at audio manufacturer, Leon Speakers, and a key account management position at Roush Performance Products.

“Having worked closely together for years in the factory/rep capacity, I have the deepest of appreciation for The Farm, its people, and how they serve others, says Hall. “There is so much knowledge and wisdom inside this organization and I feel super lucky to be here. Together, I believe we have a chance to do something categorically different/impactful for our industry, and I could not be any more excited about this opportunity!”

When Hall isn’t selling AV gear, he’s spending time with his wife and two kids, golfing, drinking coffee and staying active with his church community.

For more information about The Farm, Starin, Midwich or ToolFarm, please contact Kelly Perkins at or by phone at 612-298-7688.