Farm News – December, 2019

Shure’s Starting Pitcher is back from IR and Better than Ever! – QSC Changes Bats for MORE POWER!  – Denon Unveils their New Closer – Fun with The Farm! – 

– A Fowl Poll

Get Your Shure MXA910-A Ordered Now!

Shure has announced that its new version of the MXA910 Ceiling Array Microphone with Intellimix® DSP is now available for pre-order, with delivery planned to start IN December.  The MXA910W-A Ceiling Array Microphone with IntelliMix DSP provides a quick, simple solution for installation in 24×24 inch ceiling grids in the U.S. This new MXA910 variant includes the same technology and performance as all prior versions.

Available in white (but is paintable for a variety of design aesthetics), the MXA910W-A features subtle and visually attractive adjustments to the form factor of its chassis design to ensure it is compliant with recent Court requirements.

Additionally, Shure continues to offer uninterrupted global availability of the MXA910 60cm version. 

Deployed in tens of thousands of meeting and presentation spaces in some of the world’s largest enterprises, the MXA910 microphone has quickly become the leading solution in ceiling-mounted audio capture technology.

A recent remarkable firmware update delivers even better results for customers who want superior audio quality in critical meetings and presentations.

This new MXA910 variant includes state-of-the-art array microphone technology with Shure IntelliMix DSP — comprising Acoustic Echo Cancellation, Noise Reduction, and Automatic Mixing — for exceptional, unprecedented control. The new patent-pending Autofocus™ Technology continually finetunes the position of each lobe in real time, for consistent sound when participants lean back in their chairs or stand up. The industry-leading MXA910 ceiling array continues to be enhanced to deliver best-in-class performance.

It also provides “voice lift” technology, which restores the natural speech level of the talker evenly throughout the room, just enough so audience members can hear each other clearly without straining.

For our part The Farm will be coming directly to our NorCal and Northern Nevada dealers with an opportunity to demo the new model and possibly re-introduce you to some of the amazing technology it already utilizes. Plan on hearing from us soon or go ahead and reach out to your Farm representative now to get it in front of your team!

QSC Network Amplifier Series UPDATE!

As you may already know, the QSC CXD-Q series of 4 and 8 channel amplifiers is being discontinued. Whatever inventory is in stock at QSC as of today represents the final shipments of those models. The GREAT NEWS though, is that the CX-Q series is shipping! As we’ve presented previously, the CX-Q series adds FlexAmp technology and unparalleled stability!!Need to know which amplifier to flip your project to? Take a look at this transition chart for your answer!

Reach out to your Farm representative today to make sure you have the current QSC price list with these CX-Q models!


Farm Fun Fact


At any given moment, The Farm is the 3-4th largest company operating out of a single garage.

New Denon Pro SD/USB rackmount recorder WITH DANTE

The Denon Pro DN-900R network audio recorder with DANTE capability has been added to the latest price list with a $699 MAP . Shipping in January, this is the first digital recorder from DMR that features DANTE 2×2 interface. Housed in a compact 1U rack-mountable chassis, the DN-900R offers Dante 2-in/2-out network compatibility as well as recording to both reliable SD card (two slots, 512GB ea.) and USB storage media. The unit can be configured for ‘dual’ simultaneous recording to both formats or ‘relay/cascade’ recording where longer recording times are desirable.

Farm Fun Fact


John Hood likes to spoil newer employees around the Holidays. This year he signed Jacob Maxwell up for a self-defense training class called “What to do AFTER You’ve Been Stabbed.” It’s a one-day session.

Under the Hood…

Our Fearless Leader gets emotional about turning 20…

So we can’t yet buy booze legally, but we can vote and get prosecuted as an adult…so we got that going for us… Read More

Is Die Hard a Christmas Movie?

In a come from behind win, the most popular answer of last month’s poll: "Is a Hot Dog a Sandwich" was YES with 47.7% of the vote. This poll divided families and almost broke the internet. Thanks for voting!!