The Farm Featured in Integrate Spring 2024 Issue

Integrate, NSCA‘s official trade journal, features The Farm’s Spring 2023 marketing campaign to relaunch The Farm’s iconic chicken logo and company brand refresh. To create... Read More

InfoComm Pro Tips

In 1994, I attended my first InfoComm. I didn’t really know what AV was. I don’t think AV really knew what AV was. There were some projectors, a single... Read More

Joel Hall Joins the Midwich U.S. Family of Companies as Business Development Consultant Liaison

The U.S. Midwich Family of Companies today announced that Joel Hall has been named Business Development Consultant Liaison. In this role, Hall will advocate for specialized pro AV logistics and... Read More

I Have a Real Job

I have a real job. It has been a long time between real jobs. Just about 30 years. But now I have a real job. And for the record, I am very proud to have this job. As far as jobs... Read More

Rooted in Values

While working for a previous employer, our CEO had the entire organization go through a “Values” exercise. At the time, there were about 500-ish employees spread across the country. The exercise... Read More

Farmificial Intelligence

Everyone has been asking. I guess it is one of the worst kept secrets in the industry. We at The Farm have been developing new tools to serve our channel partners. We have done plugins for Q-SYS. We... Read More

The Scope Creep

I had an idea for a comic strip. Maybe a comic book, but my attention span might only allow for the strip thing. My hero is more of an anti-hero. The Scope-Creep is a dude that drives... Read More

What Does “Trade Only” Mean?

When I went to my first “safety meeting” at O’Sullivan’s bar in Newark CA with my friends from Avidex, it was abundantly clear that these were just my friends. We work... Read More

Audio-Technica and The Farm AV Bring Engineered Sound Wireless System to Q-SYS Ecosystem

Audio-Technica reinforces its commitment to the professional AV market with the release of the new Q-SYS-certified plugin for its Engineered Sound Wireless (ES Wireless) system. In collaboration with... Read More

Crunchy and Delicious

Last night, I laid in bed thinking about pickles. The company that I worked on for my entire adult life had just been acquired by an international conglomerate, and I thought about pickles. Maybe not... Read More