We Help Moms

We will help your mom move a couch. We actually will. We have a truck and a strong back. It’s no problem at all. What time do you need us there? I visited Starin HQ in Indiana for the first time... Read More

Who Am I To Judge?

I know this is going to be hard for many of you. There really is nothing I can do about it now.  I know many of my readers use the information in this periodical to make many important life... Read More

Join Us For Transforming Modern Workplaces at The Farmhouse!

Join Yealink, The Farm and Starin at The Farmhouse in Newark, CA on September 10th to experience how Al is reshaping meetings within the hybrid work paradigm! We’ll have an... Read More

I Bought a Joint on eBay

If it were “Ye Olden Tymes”, there is no way I would be able to work or to practice my trade. If it were olde-timey AV from the 1800’s, some young whippersnapper would have to do the... Read More

The Farm Featured in Commercial Integrator Magazine

Commercial Integrator, a leading pro AV publication, features The Farm, Starin and Midwich Group Plc in an article about emphasizing value in value-added distribution. During InfoComm 2024, Starin... Read More

I Don’t Know Why You Say “Goodbye” I Say “Hello”

Friday, June 30th was our last day with QSC. We had been their manufacturers’ rep for longer than any other. We were also the last firm representing QSC in the U.S. I am quite proud of the work QSC... Read More

A Meeting So Pure

I thought we finally had it solved. It was all behind us. We finally created a method to get everyone’s face on the screen at the same time. They are on the screen at the same time and are... Read More

The Farm Featured in Integrate Spring 2024 Issue

Integrate, NSCA‘s official trade journal, features The Farm’s Spring 2023 marketing campaign to relaunch The Farm’s iconic chicken logo and company brand refresh. To create... Read More

InfoComm Pro Tips

In 1994, I attended my first InfoComm. I didn’t really know what AV was. I don’t think AV really knew what AV was. There were some projectors, a single... Read More

Joel Hall Joins the Midwich U.S. Family of Companies as Business Development Consultant Liaison

The U.S. Midwich Family of Companies today announced that Joel Hall has been named Business Development Consultant Liaison. In this role, Hall will advocate for specialized pro AV logistics and... Read More