The Farm Featured in Commercial Integrator Magazine

Commercial Integrator, a leading pro AV publication, features The Farm, Starin and Midwich Group Plc in an article about emphasizing value in value-added distribution. During InfoComm 2024, Starin... Read More

I Don’t Know Why You Say “Goodbye” I Say “Hello”

Friday, June 30th was our last day with QSC. We had been their manufacturers’ rep for longer than any other. We were also the last firm representing QSC in the U.S. I am quite proud of the work QSC... Read More

A Meeting So Pure

I thought we finally had it solved. It was all behind us. We finally created a method to get everyone’s face on the screen at the same time. They are on the screen at the same time and are... Read More

The Farm Featured in Integrate Spring 2024 Issue

Integrate, NSCA‘s official trade journal, features The Farm’s Spring 2023 marketing campaign to relaunch The Farm’s iconic chicken logo and company brand refresh. To create... Read More

InfoComm Pro Tips

In 1994, I attended my first InfoComm. I didn’t really know what AV was. I don’t think AV really knew what AV was. There were some projectors, a single... Read More

Joel Hall Joins the Midwich U.S. Family of Companies as Business Development Consultant Liaison

The U.S. Midwich Family of Companies today announced that Joel Hall has been named Business Development Consultant Liaison. In this role, Hall will advocate for specialized pro AV logistics and... Read More

I Have a Real Job

I have a real job. It has been a long time between real jobs. Just about 30 years. But now I have a real job. And for the record, I am very proud to have this job. As far as jobs... Read More

Rooted in Values

While working for a previous employer, our CEO had the entire organization go through a “Values” exercise. At the time, there were about 500-ish employees spread across the country. The exercise... Read More

Farmificial Intelligence

Everyone has been asking. I guess it is one of the worst kept secrets in the industry. We at The Farm have been developing new tools to serve our channel partners. We have done plugins for Q-SYS. We... Read More

The Scope Creep

I had an idea for a comic strip. Maybe a comic book, but my attention span might only allow for the strip thing. My hero is more of an anti-hero. The Scope-Creep is a dude that drives... Read More