What Does “Trade Only” Mean?

When I went to my first “safety meeting” at O’Sullivan’s bar in Newark CA with my friends from Avidex, it was abundantly clear that these were just my friends. We work... Read More

Audio-Technica and The Farm AV Bring Engineered Sound Wireless System to Q-SYS Ecosystem

Audio-Technica reinforces its commitment to the professional AV market with the release of the new Q-SYS-certified plugin for its Engineered Sound Wireless (ES Wireless) system. In collaboration with... Read More

Crunchy and Delicious

Last night, I laid in bed thinking about pickles. The company that I worked on for my entire adult life had just been acquired by an international conglomerate, and I thought about pickles. Maybe not... Read More

The Farm Joins Global AV Distributor Midwich Group

In a strategic move, The Farm joins forces with Midwich Group’s U.S. operations, Starin Marketing, to expand its geographic presence and specialist services. Midwich Group, a global audiovisual... Read More

The Farmhouse is Named the Salamander Designs Commercial AV Solutions Experience Center in Bay Area

The all-in-one showroom, event space and training center in the Bay Area showcases several top Salamander Designs commercial AV solutions The Farmhouse all-in-one showroom, event space and training... Read More

Team. Not Teams.

Most of my happiest memories surround youth sports. I can remember like it was yesterday. It was the first practice of my last year of Little League Baseball. We dumped out the gear bag in the... Read More

Fun Fact or Fiction?

As we all know, it’s become difficult to find accurate information these days. Where do you go for the real truth? Who can be trusted? Is there an outlet to find honest facts that might be... Read More

Racism, E-Waste and a Fried Bologna Sandwich

I went to lunch with my new friend Joshua T. Smith (of Improve Your Tomorrow) recently. We went to a nice white-tablecloth kinda place. The kind of place with a special lunch wine-list. Joshua... Read More

The Farm and Coitcom Partner for San Francisco-Based Food and Delivery Firm’s Office Expansion

Bay Area-based audiovisual integrator, Coitcom, reached out to The Farm’s FarmAssist team to get some commissioning support for a Q-SYS project at a major online food and delivery firm’s new... Read More

The Farm Grows FarmAssist Technical Services Division By Developing Talent In-House

The Farm showcases its commitment to attracting new talent to the AV industry by bringing in new-to-the-industry AV programmers and field engineers. Romeo Garcia and Dustin Gay are two of the latest... Read More